Audience Engagement

Question: What the heck does "Ad Hoc" mean? Answer: Introduction of the product Etna Coffee has planned to give a different taste to the people of London with a fat-free cookie and with the taste of green tea. Until now, cookies and cakes have been introduced in different flavors, Etna Coffee thought of giving the customers a change of taste. The customers are always looking for change and innovation in the products. The customers are always attracted to the company that always gives something new to the taste buds of the people. it might sound different that the term chocolate, vanilla, coffee and mango, yet it is expected that products will gain momentum Introduction of the persona For the green tea-flavored cookies, the main personas who will be suited for such kinds of products are the health conscious people (Pruitt Adlin, 2010). Nowadays, the problem is at a rise in the society and the people are finding ways of reducing their weight. The companies that sell different kinds of products that will help the people to lose weight. When on one hand, there are products like vibration belts; on the other hand, there are creams that help in reducing the fat. Fitting the persona with the product The health conscious people stay away from cookies, cakes and pastries in the fear of gaining weight. In such a situation, if they come across products that will help them in keeping a check on their weight along with a good a taste of cookies (Spool, 2011). The exact flavor of green tea will not be there in the cookies. Along with green tea, it will have mild coffee flavor. As both green tea and coffee have biter flavor, hence it will be easier for the makers to blend the taste of the two products and will eventually will help them in attracting the personas ("Bolt | Peters| Modular Personas", 2016). References Bolt | Peters| Modular Personas. (2016).Boltpeters.com. Retrieved 25 June 2016, from https://boltpeters.com/design/personas/ Pruitt, J. Adlin, T. (2010).The essential persona lifecycle. San Francisco, Calif.: Morgan Kaufmann. Spool, J. (2011).When Does A Persona Stop Being A Persona? UIE Brain Sparks.Uie.com. Retrieved 25 June 2016, from https://www.uie.com/brainsparks/2011/12/15/when-does-a-persona-stop-being-a-persona/